UK Pavilion — Osaka World Expo

The UK Pavilion at Expo 2025 Osaka required a visitor experience that could represent the breadth of British innovation to a global audience of millions. Our role was to architect and deliver the technical backbone of the immersive experience, from media server infrastructure and content delivery through to real-time interactive installations that told the story of the UK's creative and scientific leadership. As Head of Technical Innovation at Immersive International I led the interactive systems design and concepting in tandem with the Creative Director.

World Expos operate at a scale and intensity that few live environments match. The pavilion needed to handle sustained visitor throughput of thousands per hour across a six-month run, with zero tolerance for downtime. Every system; projection, LED, interactive, audio had to integrate seamlessly within an architecturally complex structure while delivering a cohesive narrative that resonated across languages and cultures.

Over the course of a year I led the design of numerous high-resolution projection mapping, immersive LED environments and sensor-driven interactive moments were woven into the visitor journey.

• User Experience Mapping
• Game Logic Development
• AV Systems Architecture
• Show Control Design
• Projection Mapping Design
• Interactive Installation Development